The challenge was to be sophisticated enough to reach out to the lucrative New York City market while keeping the rural–character that appeals to the local target audience.
The brochure was developed to reach out to both audiences, providing an overview of the region, directions for how to reach Marlborough and a statement of purpose.
The challenge was to be sophisticated enough to reach out to the lucrative New York City market while keeping the rural–character that appeals to the local target audience. 
